(via Know Your Meme)
Without much thought, most of us can probably rattle off a handful of catchphrases from old TV commercials. Slogans, tag lines, catchphrases – whatever your vernacular preference, although some might argue their differences – are the caboose on the advertising gravy train. (Or maybe not; does that even make sense?) However, only a few are transcendent enough to be remembered beyond the lifespan of their initial campaign. Others, if you think a little harder, can be recalled from their sheer power for annoying the shit out of us.
Let us reminisce on (or, in other cases, prod at the comfortably repressed) notable slogans of the branding world. Continue reading
The latest vitaminwater ad – this for the tasty XXX variety – has gone a tad overboard with the Internet references. As we discussed a few months ago, memes are no strangers to ad campaigns. However, agency CP+B – who once put phone chargers at bus stops – missed the point with this one.
The commercial comes off as an attempt to throw a bunch of recognizable elements into the mix without making a connection to the brand. So this is the drink to grab when the Apocalypse.com begins? Aside from Sexy Sax Man, who can follow us around if he’d like, the spot lacks anything amusing or lasting. A who’s who of hardly-eligible nostalgia, without a worthwhile payoff. We’re left with the completely forgettable tagline, “you’re up,” from the same Underwhelming Ballpark as Bud Light’s “Here we go.” That the best you got?
Leave it to the users on vitaminwater’s official YouTube page to sum up the feeling with the top-rated comment: “I’m never buying vitamin water ever again.” The (forty-six) people (who voted it up) have spoken.
The Super Bowl of 2012 (or XLVI, if you’re counting) was once again a showcase of the most innovative, creative and inevitably underwhelming advertising that millions of dollars can assemble. Conversations and opinions on the bunch formed in the days leading up to and following that Super Sunday. Now, here is another one – a tad late. Also, two teams played football.
Our first impression was, overall, quite positive. And after ruminating for a week or two, well, still the same. Of course, there were a few facepalms and disappointments (we’ll get to those), but let’s start with the winners.
Honda CR-V: “Matthew’s Day Off”
Technically, this isn’t the version that ran on TV and – as is the trend – it was released online prior to the game. Nevertheless, Honda capitalized on the incredible amount of nostalgia most of us have for Ferris and, for all intents and purposes, won our hearts with this one. Despite featuring a significantly less-cool ride – however appropriate for its current day subject – this extended spot garnered 14.5 million+ Youtube views and an estimated $2.24 million in earned media. Hey, that’s almost 30 seconds worth! Continue reading