Monthly Archives: June 2010

Does This Mayo Make Me Look Dull?

When the anti-mayo Miracle Whip introduced its edgy, non-conformist campaign last year, it was a bit of a shock to the consumer.  The basics: Hipsters wearing hipster outfits, dancing around a kiddie pool, loving life and eating chicken salad (see … Continue reading

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Mmmm, Ambivalent Beer

Staying on the beer bandwagon, we turn our attention to one that has captured it with a smart, sophisticated and almost-too-good-for-beer identity.  Going on two years now, The Most Interesting Man in the World has recounted to us his exploits … Continue reading

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Is Coors Light Made for Stupid People?

For a while now, I have been confused by Coors Light’s marketing strategy.  Here’s what we do know:  The light domestic beer market is dominated by three very similar players – Coors, Miller, Anheuser-Busch.  Much like the cola game, with … Continue reading

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The Art of Advertising

Creative without strategy is called art.  Creative with strategy is called advertising.  – Jeff Richards Obviously, advertising is art too – but mostly just the good stuff.  The artistic merits of a Snuggie commercial are debatable.  One of the great … Continue reading

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