Facebook, the industry leader in “I don’t care what your baby did today,” has teamed up with other-industry pioneers – the likes of (get it? likes? ehhhh…) Wieden+Kennedy Portland and Babel director, Alejandro Iñárritu – to mark the fact that there are now over 1 billion user accounts on the site. Including fraudulent baby accounts.
The 90-second spot (above) looks pretty – what we would expect from this agency-director team; although it feels like Terrence Malick is also involved somehow – but suffers from an unexpected lack of storytelling and emotion. Unlike Google and its “Search Stories” series, Facebook chose to skip the complex human side and simplify its existence down to inanimate objects. Like a doorbell. Or basketball. Remember children, “chairs are for people. And that is why chairs are like Facebook.”
Cold, unapologetic chairs. Now go enjoy that revolutionary accomplishment of software engineering, built for human people. To do human stuff!