Category Archives: Beer

A High Five to You, Heineken

Last year, I wrote a piece on the ridiculousness of Coors and their “high-tech” beer canisters, also known as aluminum cans. Now, perhaps taking a clue from comedian David Cross or just from that voice in our heads every time … Continue reading

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Mmmm, Ambivalent Beer

Staying on the beer bandwagon, we turn our attention to one that has captured it with a smart, sophisticated and almost-too-good-for-beer identity.  Going on two years now, The Most Interesting Man in the World has recounted to us his exploits … Continue reading

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Is Coors Light Made for Stupid People?

For a while now, I have been confused by Coors Light’s marketing strategy.  Here’s what we do know:  The light domestic beer market is dominated by three very similar players – Coors, Miller, Anheuser-Busch.  Much like the cola game, with … Continue reading

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