Category Archives: Brilliant!

A Brief History of Brand Slogans™

Without much thought, most of us can probably rattle off a handful of catchphrases from old TV commercials. Slogans, tag lines, catchphrases – whatever your vernacular preference, although some might argue their differences – are the caboose on the advertising … Continue reading

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Super Bowl Commercials: A Look Back at 2012

The Super Bowl of 2012 (or XLVI, if you’re counting) was once again a showcase of the most innovative, creative and inevitably underwhelming advertising that millions of dollars can assemble. Conversations and opinions on the bunch formed in the days … Continue reading

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This is SportsCenter, Not Real Life

For nearly two decades, ESPN has been extending its flagship brand, SportsCenter, beyond the studio, giving us a peek inside the offices where the proverbial magic happens. Merging the world of sports with cubicle life, “This is SportsCenter” has something … Continue reading

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Great Moments in Brand-Band Synergy

There are two things in this world very dear to me: music and movies (actually, three if you’ve seen this blog before). Slightly higher if you count friends, family, yadda, yadda (Hi, Mom). As one of the few people who … Continue reading

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6 Subliminal Connections Between Volkswagen Ads and Seinfeld

Volkswagen has been an advertising trail blazer since the Mad Men days, when Bill Bernbach (the ‘B’ in DDB) created a legendary campaign that even caught the attention of Don Draper. Spanning the decades, ad agencies and automobile models for … Continue reading

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A High Five to You, Heineken

Last year, I wrote a piece on the ridiculousness of Coors and their “high-tech” beer canisters, also known as aluminum cans. Now, perhaps taking a clue from comedian David Cross or just from that voice in our heads every time … Continue reading

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Air Jordan: the Man, the Brand, the Shoes

Think back to 1985. Twenty-six years ago. Before people could stalk each other via the Internet – hell, before the Internet! A time *shudder* before the Old Spice man. Nike was still working its way to the top of its … Continue reading

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