Category Archives: Wait What?

A Brief History of Brand Slogans™

Without much thought, most of us can probably rattle off a handful of catchphrases from old TV commercials. Slogans, tag lines, catchphrases – whatever your vernacular preference, although some might argue their differences – are the caboose on the advertising … Continue reading

Posted in Brilliant!, Wait What? | Tagged , , , , , | Leave a comment

Vitaminwater Wants ALL of the Internet in its Commercial

The latest vitaminwater ad – this for the tasty XXX variety – has gone a tad overboard with the Internet references. As we discussed a few months ago, memes are no strangers to ad campaigns. However, agency CP+B – who … Continue reading

Posted in Wait What? | Tagged , , , , | Leave a comment

Super Bowl Commercials: A Look Back at 2012

The Super Bowl of 2012 (or XLVI, if you’re counting) was once again a showcase of the most innovative, creative and inevitably underwhelming advertising that millions of dollars can assemble. Conversations and opinions on the bunch formed in the days … Continue reading

Posted in Brilliant!, Wait What? | Tagged , , , , | Leave a comment

6 Subliminal Connections Between Volkswagen Ads and Seinfeld

Volkswagen has been an advertising trail blazer since the Mad Men days, when Bill Bernbach (the ‘B’ in DDB) created a legendary campaign that even caught the attention of Don Draper. Spanning the decades, ad agencies and automobile models for … Continue reading

Posted in Brilliant!, Cars, Wait What? | Tagged , , , , , , , , , | Leave a comment

(Some of) The Worst Ads of 2010

In order to find the best, one must wade through…something less than that.  Compared to everything else out there, these commercials are bad.  Compared to the cream of the crop, they’re the worst.  Enjoy! “Pet Carrier” from Boost Mobile This … Continue reading

Posted in Wait What? | Tagged , , , | Leave a comment

Another LeBron Dissection. Ugh.

The Extraordinary International LeBron Event (ExILE) reached its peak on July 8th with “The Decision.”  Propelled by a mass of cultural relevance, that ultimate decision spawned countless hours of TV coverage, reactions across the Web, and one very public, ill-conceived … Continue reading

Posted in Brilliant!, Wait What? | Tagged , , | Leave a comment

Does This Mayo Make Me Look Dull?

When the anti-mayo Miracle Whip introduced its edgy, non-conformist campaign last year, it was a bit of a shock to the consumer.  The basics: Hipsters wearing hipster outfits, dancing around a kiddie pool, loving life and eating chicken salad (see … Continue reading

Posted in Food, Wait What? | Tagged , , , , , , , | Leave a comment