Tag Archives: men

Battle of Burgerdom: Jack & Carl & Ronald & The King

Fast food’s impact on pop culture is as large as any industry’s, and like the chains themselves, their advertising is everywhere.  Burger joints – in particular, McDonald’s, Burger King, Carl’s Jr. and Jack in the Box – compete for our … Continue reading

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Snickers: Full of Brilliance, Peanuts & Caramel

Certain brands carry expectations, good or bad, associated with their advertising.  We, as consumers, can count on the brand to display its distinguished character, almost like an essence (brand essence? hmm, I wonder if that’s a thing).  Nike ads are … Continue reading

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Muscles For All

Niche markets and the products aimed at them are becoming more and more prevalent, so it would be difficult to debate why Myoplex by EAS would not forge a similar strategy when introducing a new supplement.  After all, Myoplex falls … Continue reading

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Not Your Grandad’s Old Spice

When was the last time the name Old Spice reminded you of your grandfather?  It’s more likely that a whiff of aftershave, and not the name, is responsible for any sort of connection.  Through their TV ads, the Ol’ Sailboat … Continue reading

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Does This Mayo Make Me Look Dull?

When the anti-mayo Miracle Whip introduced its edgy, non-conformist campaign last year, it was a bit of a shock to the consumer.  The basics: Hipsters wearing hipster outfits, dancing around a kiddie pool, loving life and eating chicken salad (see … Continue reading

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Mmmm, Ambivalent Beer

Staying on the beer bandwagon, we turn our attention to one that has captured it with a smart, sophisticated and almost-too-good-for-beer identity.  Going on two years now, The Most Interesting Man in the World has recounted to us his exploits … Continue reading

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Is Coors Light Made for Stupid People?

For a while now, I have been confused by Coors Light’s marketing strategy.  Here’s what we do know:  The light domestic beer market is dominated by three very similar players – Coors, Miller, Anheuser-Busch.  Much like the cola game, with … Continue reading

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