Tag Archives: tv

A Brief History of Brand Slogans™

Without much thought, most of us can probably rattle off a handful of catchphrases from old TV commercials. Slogans, tag lines, catchphrases – whatever your vernacular preference, although some might argue their differences – are the caboose on the advertising … Continue reading

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This is SportsCenter, Not Real Life

For nearly two decades, ESPN has been extending its flagship brand, SportsCenter, beyond the studio, giving us a peek inside the offices where the proverbial magic happens. Merging the world of sports with cubicle life, “This is SportsCenter” has something … Continue reading

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6 Subliminal Connections Between Volkswagen Ads and Seinfeld

Volkswagen has been an advertising trail blazer since the Mad Men days, when Bill Bernbach (the ‘B’ in DDB) created a legendary campaign that even caught the attention of Don Draper. Spanning the decades, ad agencies and automobile models for … Continue reading

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Will You Eat with Us? What if We Put Bacon on Everything?

Denny’s restaurant, self-proclaimed “America’s Diner,” has represented a lot in its nearly sixty-year history. The place where you can sit down, morning or late night, and order just about anything. It’s where road trippers stop along the highway to chow … Continue reading

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Battle of Burgerdom: Jack & Carl & Ronald & The King

Fast food’s impact on pop culture is as large as any industry’s, and like the chains themselves, their advertising is everywhere.  Burger joints – in particular, McDonald’s, Burger King, Carl’s Jr. and Jack in the Box – compete for our … Continue reading

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