Tag Archives: women

Muscles For All

Niche markets and the products aimed at them are becoming more and more prevalent, so it would be difficult to debate why Myoplex by EAS would not forge a similar strategy when introducing a new supplement.  After all, Myoplex falls … Continue reading

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Not Your Grandad’s Old Spice

When was the last time the name Old Spice reminded you of your grandfather?  It’s more likely that a whiff of aftershave, and not the name, is responsible for any sort of connection.  Through their TV ads, the Ol’ Sailboat … Continue reading

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Does This Mayo Make Me Look Dull?

When the anti-mayo Miracle Whip introduced its edgy, non-conformist campaign last year, it was a bit of a shock to the consumer.  The basics: Hipsters wearing hipster outfits, dancing around a kiddie pool, loving life and eating chicken salad (see … Continue reading

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Mmmm, Ambivalent Beer

Staying on the beer bandwagon, we turn our attention to one that has captured it with a smart, sophisticated and almost-too-good-for-beer identity.  Going on two years now, The Most Interesting Man in the World has recounted to us his exploits … Continue reading

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